Whitlam Place, Fitzroy
Completed (2018)
Whitlam Place is a series of homes with distinct personalities, conceived as a solid form resting on a podium of light-filled transparency.
Designed by Freadman White Architects in collaboration with Anon Studio, both the building and the homes were guided by a rigorous process of reflection, and an aim to make a significant contribution to the streetscape.
The exterior is finished with copper oxide to create depth and tonal variation, while the layered vertical greenery offers textural contrast and acts as a counterweight to the building’s solidity.
Designed for owner-occupiers, the homes were thoughtfully crafted to accommodate individual lifestyles, with floor-plans modified during development to suit residents’ particular needs.
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/c15c3b7870-1626850671/whitlam-3-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/ed2ce0e025-1626850671/whitlam-4-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/b756e367be-1614551935/whitlam-5-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/052b9b0ae4-1626850671/whitlam-6-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/119f3ae86a-1614551933/whitlam-7-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/1f87dd8228-1614551934/whitlam-8-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/d6780c6735-1626850672/whitlam-9-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/599d1e20f9-1614551934/whitlam-10-800x.jpg)
Artist's impression
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/b3f3efc366-1614551933/whitlam-11-800x.jpg)
Marketing by Studio Hi Ho
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/6cc137c59c-1614551935/whitlam-12-800x.jpg)
Architectural reference: Internal Courtyard of Robin Boyd’s House, Walsh Street South Yarra, 1958. Photograph: Mark Strizic, 1928-2012. Source: The State Library of Victoria. Copyright the Estate of the Artist
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/2fd480d9e9-1614551935/whitlam-13-800x.jpg)
Architectural reference: 24 Hill Street, Toorak, 1953. Photograph: Leslie H. Runting. Source: The State Library of Victoria
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/4804979675-1626850669/whitlam-14-800x.jpg)
Architectural reference: Fairlie apartments, Anderson Street, South Yarra, 1961. Photograph: Wolfgang Sievers 1913-2007 Source: The State Library of Victoria
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/051df832ba-1614551936/whitlam-15-800x.jpg)
Marketing illustration by Andy Murray
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/6cc0e735bc-1614551933/whitlam-16-800x.jpg)
Marketing illustration by Andy Murray
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/c339d6c7a3-1614551928/whitlam-17-800x.jpg)
Architectural reference: St. James Building’s Plaza and sculpture by Clement Meadmore, AMP Building, 535 Bourke Street, Melbourne, 1970. Photograph: Wolfgang Sievers 1913-2007. Source: The State Library of Victoria
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/207f7449fa-1614551937/whitlam-18-800x.jpg)
Architectural reference: Chairs by Clement Meadmore. Photography by Morgan Hickinbotham
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/9618e75940-1614551937/whitlam-19-800x.jpg)
Marketing by Studio Hi Ho
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/605c47886a-1614551931/whitlam-20-800x.jpg)
Illustration by Michael White of Freadman White
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/9a4ab0910a-1626850669/whitlam-21-800x.jpg)
Illustration by Michael White of Freadman White
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/a00324eceb-1626850669/whitlam-22-800x.jpg)
Marketing by Studio Hi Ho
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/e5d004d4fd-1626850669/whitlam-23-800x.jpg)
Marketing by Studio Hi Ho
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/317c53dedd-1626850669/whitlam-24-800x.jpg)
Marketing by Studio Hi Ho
![](https://milieuproperty.com.au/milieuproperty/media/pages/spaces/whitlam-place/83d37e891a-1626850670/whitlam-25-800x.jpg)
Photography by Morgan Hickinbotham
Marketing (2014)
Awards
Australian Institute of Architects Awards (National) 2019: Winner (Multiple Housing Category)
Australian Institute of Architects Awards (VIC Chapter) 2019: Winner (Multiple Housing Category)
Australian Institute of Architects Awards (VIC Chapter) 2019: Commendation (Interiors Category)
Houses Awards 2019: Commendation (Apartment or Unit Category)
Team
Architecture and Interiors: Freadman White & Anon Studio
Construction: Visioneer
Completed photography: Gavin Green
Marketing photography: Mark Strizic, Leslie H. Runting, Wolfgang Sievers and Morgan Hickinbotham
Marketing illustration: Andy Murray
Marketing: Studio Hi Ho