Whitlam Place, Fitzroy
Completed (2018)
Whitlam Place is a series of homes with distinct personalities, conceived as a solid form resting on a podium of light-filled transparency.
Designed by Freadman White Architects in collaboration with Anon Studio, both the building and the homes were guided by a rigorous process of reflection, and an aim to make a significant contribution to the streetscape.
The exterior is finished with copper oxide to create depth and tonal variation, while the layered vertical greenery offers textural contrast and acts as a counterweight to the building’s solidity.
Designed for owner-occupiers, the homes were thoughtfully crafted to accommodate individual lifestyles, with floor-plans modified during development to suit residents’ particular needs.
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Artist's impression
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Artist's impression
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Artist's impression
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Artist's impression
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Artist's impression
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Artist's impression
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Artist's impression
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Artist's impression
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Marketing by Studio Hi Ho
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Architectural reference: Internal Courtyard of Robin Boyd’s House, Walsh Street South Yarra, 1958. Photograph: Mark Strizic, 1928-2012. Source: The State Library of Victoria. Copyright the Estate of the Artist
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Architectural reference: 24 Hill Street, Toorak, 1953. Photograph: Leslie H. Runting. Source: The State Library of Victoria
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Architectural reference: Fairlie apartments, Anderson Street, South Yarra, 1961. Photograph: Wolfgang Sievers 1913-2007 Source: The State Library of Victoria
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Marketing illustration by Andy Murray
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Marketing illustration by Andy Murray
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Architectural reference: St. James Building’s Plaza and sculpture by Clement Meadmore, AMP Building, 535 Bourke Street, Melbourne, 1970. Photograph: Wolfgang Sievers 1913-2007. Source: The State Library of Victoria
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Architectural reference: Chairs by Clement Meadmore. Photography by Morgan Hickinbotham
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Marketing by Studio Hi Ho
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Illustration by Michael White of Freadman White
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Illustration by Michael White of Freadman White
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Marketing by Studio Hi Ho
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Marketing by Studio Hi Ho
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Marketing by Studio Hi Ho
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Photography by Morgan Hickinbotham
Marketing (2014)
Awards
Australian Institute of Architects Awards (National) 2019: Winner (Multiple Housing Category)
Australian Institute of Architects Awards (VIC Chapter) 2019: Winner (Multiple Housing Category)
Australian Institute of Architects Awards (VIC Chapter) 2019: Commendation (Interiors Category)
Houses Awards 2019: Commendation (Apartment or Unit Category)
Team
Architecture and Interiors: Freadman White & Anon Studio
Construction: Visioneer
Completed photography: Gavin Green
Marketing photography: Mark Strizic, Leslie H. Runting, Wolfgang Sievers and Morgan Hickinbotham
Marketing illustration: Andy Murray
Marketing: Studio Hi Ho